This is a Brain Fitness Center. (A what??)

A New Year’s Fitness Resolution for your Head

SharpBrains Is the First Online Brain Fitness Center to Offer Evaluations, Mental Exercise Programs and Personal Coaching to Improve Memory, Concentration, and Stress Management

New Year’s Resolutions

SAN FRANCISCO–(BUSINESS WIRE)–Getting in shape is at the top of almost everyone’s list of New Year’s resolutions. However, this holiday season, leading experts are encouraging Americans to join a different kind of health club: one for their brains.SharpBrains.com is the first online brain fitness center dedicated to providing personalized brain fitness evaluations; mental exercise programs to stimulate the brain and improve stress management; and personal online mental exercise coaching. Similar to a trainer at a physical fitness center, SharpBrains’ customers can initially undergo an evaluation of their needs followed by subsequent recommendations for a suitable computer-based program to target and strengthen essential core “mental muscles.”   “Research has shown that contrary to popular belief, the brain is constantly undergoing neurogenesis, the development of new neurons and dendrites,” said Dr. Elkhonon Goldberg, Clinical Professor of Neurology at New York University School of Medicine and Chief Scientific Advisor & Co-Founder of SharpBrains. “Learning and targeted mental exercise promotes neurogenesis the creation of new neurons just as muscle growth is promoted through physical exercise.”

“More than a decade of clinical studies have shown that structured brain fitness training that utilizes novelty and variety, and regularly increases its challenge to the brain, will actively stimulate neurogenesis and improve memory, concentration, decision-making and planning skills, reaction time, stress management, and other core capabilities as well as help delay the onset of age-related decline and even dementias,” he added.

SharpBrains presently offers several interactive computer programs targeting different mental muscles:

  • MindFit is designed to help adults maintain a sharp, agile mind through exercises for memory, problem-solving, planning, and other skills.
  • Freeze-Framer ® Interactive Learning System is a biofeedback-based software program designed to teach users to prevent and manage the negative effects of stress, which have been linked with memory loss and sub-optimal performance in school, work, and sports.
  • IntelliGym teaches “game-intelligence” skills to professional and amateur basketball players including coordination, attention control, peripheral vision, perception, and mental stamina.
  • RoboMemo is a working memory training program shown to help children with attention deficits improve their overall condition and executive functioning

More programs are scheduled for future release. Continue Reading

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