Brain Training and “Brain-ism” in Japan

Today we are traveling to Japan. Go Hirano is a serial Japanese entrepreneur who has been exploring neuroscience-based opportunities in Japan, having recently created the company NeuWell (neuroscience for wellness). NeuWell and SharpBrains are exploring opportunities together to bring world-class programs to Japan, and we thought that SharpBrains’ blog readers may be interested in learning about trends in Japan.


Key take-aways:

– People in Japan devour any product with brain-related claims

– But there has been a recent backlash against children videogames, so game developers have started to focus on older audiences with (mostly unproven) brain-health-improving games

– The market is ripe for programs with proven research and tangible benefits


AF: Hirano-san, tell us a bit about yourself and how you became interested in applied neuroscience.

GH: after helping launch one of the first DSL providers in Japan, I started to wonder what the next bigger value for society would be. I have always been fascinated by brain research, so I started to explore opportunities to help bring to market neuroscience-based programs to help students do better in exams, and adults age in brain-friendly ways.

AF: what is the state of Brain Fitness and Brain Training in Japan? what are the most popular applications so far?

GH: I think people understand the concepts of Brain Fitness and Brain Training. If one method or product/service sounds a bit scientific there are people who would try it for fun and curiosity. However, Continue Reading


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