Please pick the piece that’s missing from the diagram on the left. You can find the anwer as a Comment.
Brain Fitness and Brain Exercise: what it is, and why it is important
I may be slightly biased, but I clearly see more and more talk and articles about “Brain Fitness”. Which is great news.
We view Brain Fitness as the combination of science-based Brain Fitness Assessments, Brain Fitness Programs, Brain Fitness Coaches, and Brain Fitness Communities, to help us all sharpen our minds and prevent or delay potential problems.
In the 90s, eating well and exercising were shown to be crucial to our well-being and healthy aging. We join physical fitness gyms to work out our bodies, expand cardiovascular capacity and develop good muscles. Trainers teach us that novelty and variety are important and that having some structure helps us achieve our physical fitness goals.
Now, the need for exercising our brains is starting to become understood. We believe that Brain Fitness will grow to one day become as widespread as physical fitness, and “brain gyms” will complement today’s gyms. We aspire to provide useful and fun
– Brain Fitness Assessments: to allow every person to identify areas to work on, establish a baseline to analyze performance over time, and measure the effectiveness of “brain gym” workouts
– Brain Fitness Programs: to allow everyone to exercise mental areas as needed, both improving strengths and solving bottlenecks that prevent overall progress. Programs may help improve working memory, manage stress, maintain overall brain health, develop sport-specific “game-intelligence”, and others. Examples: Vigorous Mind MindFit, ACE IntelliGym, Cogmed RoboMemo, HeartMath Freeze-Framer.
– Brain Fitness Coaches: to guide, support and tailor programs for anyone interested in building mental muscles
– Brain Fitness Communities: to provide a welcoming and stimulating environment for everyone to exercise our brains
Enjoy the evening
Second and last day of the 6th Annual Neurotech Leaders Forum.
– Deeper review into the challenges the sector (mainly neurodevices) face, such as complexity of reimbursement process, and lack of reasonable agreement as to what “scientific evidence” means (Medicare and Medicaid require randomized double-blind protocols, which is tough, if possible in ensure in some cases)
– Dr. Michael Merzenich was among the recipients of the Gold Electrode Award 2006. Dr. Merzenich is one of the pioneers in this field and Co-Founder and Chief Scientific Officer of two leading companies in this sector: Scientific Learning .
and Posit Science .
– We presented our view of the Brain Fitness market, with the following Executive Summary:
1) The computer-based Brain Fitness Programs field is a new and growing field, driven by recent major scientific findings, the first programs with clear clinical data and the emergence of wide public awareness of the need for “brain exercise”
2) SharpBrains brings to market computer-based, proven, best-of-breed cognitive neuroscience applications to present a full “brain gym”. The programs are developed by research institutions and/ or affiliated companies worldwide. Some examples are: Vigorous Mind MindFit, ACE IntelliGym, Cogmed RoboMemo, HeartMath Freeze-Framer.
3) Some programs we have identified are targeted at
– Overall brain maintenance
– Bio-feedback based stress management
– Working memory training for people with ADD/ ADHD
– Basketball-specific “game-intelligence”. Yes, this can be trained too!
You can see other events and lectures:
Enjoy the weekend
The first day of the 6th Annual Neurotech Leaders Forum took place today. Good group, with content focused on
a) the basic scientific underpinnings of the neurotechnology sector, delivered by Warren Grill, Associate Professor of BioMedical Engineering at Duke University, and
b) market segmentation and trends, by Neurotech Reports’ founder James Cavuoto.
James defines the neurotechnology market as “the application of electronics and engineering to the nervous system”, and categorizes it into 4 segments: neuromodulation, neurorehabilitation, neurosensing and neural prostheses.
How is this relevant to the Brain Fitness Revolution?
For one, both fields share a common problem today: the need for larger public and clinician education, so that there is more understanding on recent research findings and their implications for our lives and health care.
More importantly, James did a good job at defining Brain Fitness Programs as “natural stimulation”, meaning that the intervention to train/ improve one’s neural circuits does not require an invasive treatment. Fitness is not about procedures such as deep brain stimulation. Yet, he added, companies such as Posit Science have designed their products in a way that stimulate the precise parts of the brain that need that stimulation and re-wiring.
SharpBrains is presenting tomorrow.