Posts Tagged innovation

Update: Innovation to Upgrade Brain Care

Here you have the July107px-gray1197thumbnail edition of our monthly eNewslet ter covering cognitive health and brain fitness topics. Please remem ber that you can subscribe to receive this free Brain Fitness eNewsletter by email, using the box in the right column.

Technology to upgrade brain care: In this extensive interview, Dr. John Docherty helps connect the dots on why new frameworks and tools are a must to put recent brain research to good use. A must read for all professionals in the field.

Research

Findings from NIH Expert Panel: The American Society on Aging asked Alvaro Fernandez to comment on the findings from a major cognitive health research review by the National Institutes of Health. Lifestyle still matters, and protective factors against cognitive decline are led by cognitive training, physical activity and cognitive engagement.

Scientific critique of BBC brain training experiment: Dr. Elizabeth Zelinski shares her concerns about the April 2010 BBC study, which included substantial and unexplained dropout rates, and questionable outcome measurement and interpretation.

The value of being bilingual and building a Cognitive Reserve to preserve learning and memory even in the face of brain damage are explored in recent studies.

San Francisco Bay Area study seeks participants: The Gazzaley Lab at UCSF is looking for participants aged 20-59 to explore the impact of distraction and multitasking on performance across the lifespan.


Innovation

What impressed Innovation Awards Judging Panel: Get some insight into what most impressed the Judging Panel about each Winner and Finalist of the 2010 Brain Fitness Innovation Awards.

New – SharpBrains’ 2010 Market Report: SharpBrains’ flagship, 207-page, third annual market report finds continued growth for digital technologies to assess, enhance and treat cognition.

To manage brain fitness through life, we need to put puzzle pieces together: innovative tools to help us better monitor our cognitive health and take informed action are badly needed….and already emerging.

The internet will fry your brain. Sure: In his latest book, Nicholas Carr does a great job highlighting the implications of lifelong neuro­plasticity, but picks the wrong enemy.

“Serious Games”: Can video games inspire people to perform acts of altruism? Kyle Smith reports.

Teasers

Yahoo Optical Illusions and teasers: Yahoo! has created an expanded section of illusions and teasers, and we were glad to contribute to it. Enjoy…and have a great summer!

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Update: Preparing Society for the Cognitive Age, and Industry Webinar

Here you have the August edition of our monthly newsletter covering cognitive health and Brain Fitnessbrain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

Scientific publication Frontiers in Neuroscience recently published a special issue on Augmenting Cognition, and invited me to contribute with an article titled Preparing Society for the Cognitive Age. Groundbreaking brain research has occurred over the last 20 years. The opportunity to improve brain health and performance is immense, but we need to ensure the marketplace matures in a rational and sustainable manner, both through healthcare and non-healthcare channels. Click Here to read my article.

Announcements

In May 2009 SharpBrains published The State of the Brain Fitness Software Market 2009, the main industry report for leading organizations preparing their members, their clients, and their patients for the cognitive age. 150-pages long, the report includes a market survey with 2,000+ respondents, detailed analysis of 20+ vendors, research briefs written by 12 leading scientists and data and trends for 4 major customer segments.webinar

Below we share the full Executive Summary of the report and announce an exclusive webinar on September 29th to discuss the State of the Market in more depth with buyers of the report.

To order the report and access both the report and the webinar, you can click Here. (Only $975 -a 25% discount- using Discount Code Frontiers2009 before September 28th).

State of the Market

The brain fitness field holds exciting promise for the future while presenting clear opportunities and challenges today. The good news is that there are more tools available than ever before to assess and train a variety of cognitive skills. The bad news is that there are no magic pills and that consumers, while satisfied overall, seem confused by competing claims on how to reduce one’s “brain age.” We do see signs that this early-stage market can mature in a more rational, structured manner; but there is much work to be done. We estimate that the size of the U.S. brain fitness software (i.e., applications designed to assess or enhance cognitive abilities) market in 2008 was $265M – growing 18% from $225M in 2007, and representing an annualized growth rate of 38% since 2005. Growth came in roughly equal Read the rest of this entry »

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