Posts Tagged cognitive abilities

Update: Preparing Society for the Cognitive Age, and Industry Webinar

Here you have the August edition of our monthly newsletter covering cognitive health and Brain Fitnessbrain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

Scientific publication Frontiers in Neuroscience recently published a special issue on Augmenting Cognition, and invited me to contribute with an article titled Preparing Society for the Cognitive Age. Groundbreaking brain research has occurred over the last 20 years. The opportunity to improve brain health and performance is immense, but we need to ensure the marketplace matures in a rational and sustainable manner, both through healthcare and non-healthcare channels. Click Here to read my article.

Announcements

In May 2009 SharpBrains published The State of the Brain Fitness Software Market 2009, the main industry report for leading organizations preparing their members, their clients, and their patients for the cognitive age. 150-pages long, the report includes a market survey with 2,000+ respondents, detailed analysis of 20+ vendors, research briefs written by 12 leading scientists and data and trends for 4 major customer segments.webinar

Below we share the full Executive Summary of the report and announce an exclusive webinar on September 29th to discuss the State of the Market in more depth with buyers of the report.

To order the report and access both the report and the webinar, you can click Here. (Only $975 -a 25% discount- using Discount Code Frontiers2009 before September 28th).

State of the Market

The brain fitness field holds exciting promise for the future while presenting clear opportunities and challenges today. The good news is that there are more tools available than ever before to assess and train a variety of cognitive skills. The bad news is that there are no magic pills and that consumers, while satisfied overall, seem confused by competing claims on how to reduce one’s “brain age.” We do see signs that this early-stage market can mature in a more rational, structured manner; but there is much work to be done. We estimate that the size of the U.S. brain fitness software (i.e., applications designed to assess or enhance cognitive abilities) market in 2008 was $265M – growing 18% from $225M in 2007, and representing an annualized growth rate of 38% since 2005. Growth came in roughly equal Read the rest of this entry »

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Update: Public Libraries as Health Clubs for the Brain

Here you have the July edition of our monthly newsletter covering cognitive health and Brain Fitnessbrain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

Public libraries have long offered the public more than books. And now, recent demographic and scientific trends are converging to fundamentally transform the role of libraries in our culture. You may enjoy reading this recent article I wrote for the May-June 2009 Issue of Aging Today, the bimonthly publication of the American Society on Aging: Public Libraries: Community-Based Health Clubs for the Brain.

The Big Picture

Can You Outsmart Your Genes? An Interview with Author Richard Nisbett: David DiSalvo interviews Richard Nisbett, the author of Intelligence and How to Get It: Why Schools and Cultures Count, who has emerged as a persuasive voice marshalling evidence to disprove the heredity-is-destiny argument.

Yes, You Can Build Willpower: Daniel Goleman discusses how the brain makes about 10,000 new cells every day, how they migrate to where they are needed, and how each cell can make around 10,000 connections to other brain cells. Implication? Meditate, mindfully, and build positive habits.

Bird’s Eye View of Cognitive Health Innovation: Alvaro Fernandez opened the Cognitive Health Track during the Games for Health Conference (June 11-12th, Boston) with an overview of the serious games, software and online applications that can help assess and train cognitive abilities. The presentation is available Here.

Brain Tests and Myths

The Best Memory Tests, from the Alzheimer’s Action Plan: Dr. Murali Doraiswamy discusses the Pros and Cons of the most common assessments to identify cognitive problems, including what the Mini-Mental State Exam (MMSE) does and doesn´t, and innovative computerized neuropsychological tests.

Debunking 10 Brain Health Myths: Does your brain have a “Brain Age”? Is a Magic Pill to prevent memory problems right around the corner? Does “aging” equal “decline”? Check out the facts to debunk 10 common myths on brain health.

Resources

Free Webinar: On July 21st, 10am Pacific Time/ 1pm Eastern Time, Dr. Elkhonon Goldberg and Alvaro Fernandez, co-authors of The SharpBrains Guide to Brain Fitness, will cover the main highlights from this new book and address the questions submitted by readers. You can learn more and register HERE.

Research References: This is a partial list of the scientific studies reviewed during the research phase of SharpBrains´s new book, organized by relevant chapter, for those of you who like to explore topics in depth by reading original research (perhaps PubMed should promote itself as a never ending source of mental stimulation?).

Brain Teasers

Brain Teasers on Brain Fitness: Are you ready to test your knowledge of several key brain fitness metrics? For example: How many soldiers in the US Army have gone through computerized cognitive testing before being deployed, and why?
Finally, a request: if you have already read The SharpBrains Guide to Brain Fitness, and could write a brief customer review at Amazon.com, we would surely appreciate! The Amazon.com book page is Here.

Best regards, and enjoy the month

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