Posts Tagged Allstate

Update: Expo Day at SharpBrains Summit, 15 Top Brain Fitness Articles of 2009

In this January issue of our eNewsletter, we will first neuronsbrief you on the enlightening demos that will take place on Wednesday, January 20th, as part of the SharpBrains Summit, and then present the 15 most stimulating SharpBrains articles of 2009.

Expo Day

If you want to see and discuss the latest programs and technologies for brain fitness, presented by Summit Sponsors, Wednesday January 20th is your day. Each demo will last 30 minutes, followed by 15 minutes of Q&A.

9am. Baycrest/ Cogniciti will introduce the new Memory@Work workshop, designed to teach what memory is, how lifestyle factors such as distraction and stress can affect memory, and how to enhance memory performance at work with the use of enabling strategies.

10am. CogniFit will demo CogniFit Personal Coach and CogniFit Senior Driver, two online programs designed to assess and main cognitive functions for healthy living and safe driving, respectively.

11am. Posit Science will demo InSight, a software-based cognitive training package designed to sharpen brain’s visual system. This is the program being tested by Allstate for safer driving.

Noon. Happy Neuron will introduce HAPPYneuron PRO, a new platform for professionals for the effective delivery and management of cognitive remediation and rehabilitation programs in a patient centric manner.

1pm. SharpBrains will help navigate this growing field by discussing The State of the Brain Fitness Software 2009 report and The SharpBrains Guide to Brain Fitness consumer guide, and summarizing key Summit take-aways.

Learn more and register HERE. Please remember that discount code sharp2010 gives you 15% off, and that registration closes on January 17th.

We want to thank our most recent sponsor, the Arrowsmith Program, a comprehensive suite of cognitive programs for students with learning disabilities available in public and private schools in Canada and the U.S. More information here.

And now, let’s review the (in our view) 15 most stimulating articles of 2009.

The Big Picture

100 is the new 65: Why do some people live, and well, to 100? Researchers are trying to find out, reports Meera Lee Sethi at Greater Good Magazine.

Learning about Learning: an Interview with Joshua Waitzkin: Scott Barry Kaufman interviews “child prodigy” Joshua Waitzkin on The Art of Learning.

Debunking 10 Brain Health Myths: Does your brain have a “Brain Age”? Is a Magic Pill to prevent memory problems right around the corner?  Check out the facts to debunk 10 common myths.

Why is working memory relevant to reading and mathematics: A recent large UK study identified 1 in 10 students as having working memory difficulties. Dr. Tracy Alloway elaborates why this matters.

Change Your Environment, Change Yourself: Dr. Brett Steenbarger explains why new environments  force us to exit our routines and actively master unfamiliar challenges.”

Tools

Retooling Use it or lose it: Alvaro Fernandez discusses why routine, doing things inside our comfort zones, is the most common enemy of the novelty, variety and challenge our brains need.

Does cognitive training work? (For Whom? For What?): Dr. Pascale Michelon, dissects a couple of recent press releases and the underlying studies to clarifying what they mean – and what they don’t mean.

New Study Supports Neurofeedback Treatment for ADHD: Dr. David Rabiner reports the promising findings from the first well-designed controlled trial on the effect of neurofeedback treatment for ADHD.

Do Art Classes Boost Test Scores? Is there a “Mozart Effect?”: Some researchers suggest so; others are not convinced. Karin Evans offers a  thoughtful review of the evidence and asks, “Now, is this the right question?”

Does coffee boost cognitive functions over time? Dr. Pascale Michelon reports good news (long-term effects seem more positive than negative, so coffee leads to no clear harm) and bad ones (no clear beneficial effects on general brain functions).

Industry

Brain fitness heads towards its tipping point: How do you know when something is moving towards a Gladwellian tipping point? When insurance companies and policy makers pay attention, Dr. Gerard Finnemore reports.

Visual Representation of the State of the Market 2009: Paul Van Slembrouck beautifully presents the main findings of our 150-page market report, The State of the Brain Fitness Market 2009.

Michael Merzenich on brain fitness: neuroscientist Michael Merzenich discusses neuroplasticity, technology, safe driving, mental health, and the need for standards, automated assessments and “personal brain trainers”.

Brain Teaser

Stimulate your Concentration Skills: when one really wants to memorize a fact, it is crucial to pay attention. Dr. Pascale Michelon challenges you to count a few simple letters.

Resolution

Finally, an article that may inspire some New Year Resolutions. In Yes, You Can Build Willpower, Daniel Goleman discusses how the brain makes about 10,000 new cells every day, how they migrate to where they are needed, and how each cell can make around 10,000 connections to other brain cells. Implication? Meditate, mindfully, and build positive habits.

Wishing you a Happy and Productive 2010, and looking forward to meeting many of you (200 so far) at the inaugural SharpBrains Summit!

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Update: Preparing Society for the Cognitive Age, and Industry Webinar

Here you have the August edition of our monthly newsletter covering cognitive health and Brain Fitnessbrain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

Scientific publication Frontiers in Neuroscience recently published a special issue on Augmenting Cognition, and invited me to contribute with an article titled Preparing Society for the Cognitive Age. Groundbreaking brain research has occurred over the last 20 years. The opportunity to improve brain health and performance is immense, but we need to ensure the marketplace matures in a rational and sustainable manner, both through healthcare and non-healthcare channels. Click Here to read my article.

Announcements

In May 2009 SharpBrains published The State of the Brain Fitness Software Market 2009, the main industry report for leading organizations preparing their members, their clients, and their patients for the cognitive age. 150-pages long, the report includes a market survey with 2,000+ respondents, detailed analysis of 20+ vendors, research briefs written by 12 leading scientists and data and trends for 4 major customer segments.webinar

Below we share the full Executive Summary of the report and announce an exclusive webinar on September 29th to discuss the State of the Market in more depth with buyers of the report.

To order the report and access both the report and the webinar, you can click Here. (Only $975 -a 25% discount- using Discount Code Frontiers2009 before September 28th).

State of the Market

The brain fitness field holds exciting promise for the future while presenting clear opportunities and challenges today. The good news is that there are more tools available than ever before to assess and train a variety of cognitive skills. The bad news is that there are no magic pills and that consumers, while satisfied overall, seem confused by competing claims on how to reduce one’s “brain age.” We do see signs that this early-stage market can mature in a more rational, structured manner; but there is much work to be done. We estimate that the size of the U.S. brain fitness software (i.e., applications designed to assess or enhance cognitive abilities) market in 2008 was $265M – growing 18% from $225M in 2007, and representing an annualized growth rate of 38% since 2005. Growth came in roughly equal Read the rest of this entry »

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